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UI & UX DESIGN

SFR Fiber Box

The Project

FUNCTION – Lead Designer UI

CLIENT – SFR

TIMING – 1 month – Launched in October 2014

TYPE – Responsive

TOOLS – Photoshop

Box Fibre de SFR - Colors

Following the recent sale of SFR to Numericable, the second French operator announces its new Fiber TV Box and its associated offers, to take advantage of Very High Speed, TV by Numericable services and SFR services.
To accompany this launch we must design and implement a concept of experiential and selling pages.
PROCESS, DETAIL AND RESULT

Immersive Experience

First mission : imagine a modern concept for these pages.
The idea of a centralized storytelling on a product description crossed my mind.

After a benchmark phase and analysis of current trends, the concept emerged, an experiential page with parallax effects and immersive visuals.

In concrete terms, the homepage presents the different aspects of the Box and the Fiber in the form of strips of content, with folding panels for more details.
Each blade is introduced through a visual and immersive area with a parallax effect.
At the bottom of the page the user discovers the presentation of the new offers and the rebound towards the subscription.

Here is a detail of the elements realized on this project :

  • Experiential homepage and more static sub-level pages
  • Addition of micro interactions to the scroll, to dynamize the content
  • Sticky navigation containing an eligibility test form
  • And of course, total respect of the SFR graphic guidelines (typography, colors, polygon system)

From design to production we had just one month to work. Very intense !
A perfect synergy between the various actors (Product Owner, UX Designer, UI Designer, Integrators) and a good management of the resources made it possible to arrive there.

In the end, the result was immersive, fluid and pleasant to browse, encouraging you to discover our new offers.

DISCOVER IN VIDEO THE SITE AND ITS INTERACTIONS
Homepage

Subpages

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