FUNCTION – DA & UI Design
CLIENT – Me 🙂
TIMING – 3 weeks (June 2016)
TYPE – Digital Branding
TOOLS – Photoshop, Sketch, Illustrator
Here they are, grouped by typology :
I have a good idea of what I want, overall a clean and balanced universe that inspires modernism and serenity. I opt for the use of a duet of colours used sparingly.
The main identity colour is blue, which is my favourite and reflects my temperament.
In secondary color I opted for a complementary salmon tint, imaging the other more extroverted facet of my personality.
Then I decline a palette of grey including a subtle percentage of identity color that reinforces the overall harmony.
For the definition of the exact color codes I usually start from a standard reference color, chosen from a Pantone color chart. Pantone blue 284C is here the starting point to define the other shades.
Following my intuition, I limited myself to three basic elements: the circle, the triangle and a vertical hatched pattern.
This choice can be justified with the values previously defined :
For colors I use a gradient between the two major colors, which can be oriented without constraints.
I chose to use the open source typography catalog Google Fonts. It is free and offers a wide choice of good quality.
A striking typography for the titles and highlighted, elegant and “retro-modern”.
Designed by Claus Eggers Sørensen, its finds its inspiration in the fonts of the late 18th century.
Its contrast and delicacy seduced me.
A typography for common text, with good legibility on all media, and that fits well with the previous one.
Designed by Manushi Parikh for the Indian Type Foundry, and especially for interface design.
Its brings a “human” look with its alliance of horizontal & vertical curves and sticks, in accordance with our graphic system.
Designed in 2010 by Steve Matteson on a Google order. It has an optimal rendering both on the web and in printing or on mobile interfaces.
I used it for my title next to the logo, and on the business cards.
I appreciate its very clean and straight look, inspiring seriousness and professionalism.
By analogy with my family name, I chose to make a small bird (and not I was not inspired by Twitter 🙂 ).
It is an animal that also fits me well, taking flight to get inspired at altitude and scan the world keeping its distances, curious and fearful, but who also knows how to play the brazen at the right time.
At the construction level I used a set of equidistant circles, juggling with the junctions points to adjust the lines.
The eye is set vertically with a ratio based on the golden number. A harmonious vision is still better!
Overall the rendering is pretty cute to me, while conveying notions of straightness, accuracy and precision. The colours are there to warm up and humanize the whole.
This part is evolutionary.
For now I have created pictograms to illustrate the four main notions described in the “About” section : passion, creativity, methodology, inspiration.
The notion I have linked to passion is the centrifugal force that concentrates a stream of elements.
It’s rich and bubbling.
The idea is to imagine the birth of ideas, the creation, by representing a young budding tree branch that climbs absorbing light.
The lower blue is the water drawn by the roots.
The relationship with nature is strongly linked to inspiration.
Here the elements are ordered methodically, by color and volume, like a representation of data.
The initial mental representation is an endless tree-lined road with a lateral vanishing point.
Idea linked to travel, to nature, a glance towards elsewhere and the infinite to draw new resources from it.
This is a personal project that marks a milestone in my career as a designer. I think this is an exercise to be done regularly. Nothing like a good introspective check-up coupled with a portfolio update to refine your style and image, get back on track, find a guideline.
The adventure continues !