FUNCTION – Lead Designer UI, Co-conception UX
CLIENT – SFR
TIMING – 5 months – Launched in November 2015
TYPE – Desktop, Digital Branding
TOOLS – Photoshop, Sketch, Framer, Illustrator, Invision
I worked in pairs with a UX Designer.
Numerous design and technical workshops were held with the many stakeholders involved in this project (Brand, TV Content Teams, Technical Teams, Development Teams, Marketing).
The design is created and validated and transmitted in parallel to the TV teams who adapt it for the Box TV interface, as well as to the mobile teams to develop the iOS & Android application.
I also guarantee graphic consistency across all media.
Here is an overview of the different modules that have been realized :
For the first phase of graphic and ergonomic benchmark, we targeted the major players in VOD and streaming (Netflix, TV channels…).
Graphically, I opted for a very flat and streamlined interface design, in order to leave the spotlight on the visuals and backgrounds related to the films.
Careful work was also carried out with the integrators to refine the interaction timings precisely.
It was interesting to work on a project with multiple stakeholders and technical parameters. But not at rest, the validation phases are quite tedious and the modifications numerous.
Strategic choices from the top management as well as technical development concerns have also forced us to make certain graphic choices that were not assumed.
Blind design until a few weeks before the launch also adds stress, provided that our models fit well with the final charter, which was fortunately the case!
So I have mixed feelings, even if the feedback is positive after the launch.