FUNCTION – Lead Designer UI, Co-conception UX
CLIENT – SFR
TIMING – 4 months – Launched in February 2016
TYPE – Responsive, Digital Branding
TOOLS – Photoshop, Sketch, Illustrator, Invision
A strategic part of the design (redesign of offers and user paths) is carried out upstream by two UX Designers.
I then intervene to pre-frame some key aspects of the project (global vision of layouts, responsive thinking, targeted people, technical constraints…) that will guide my creative research.
This is followed by an inspirational bench phase and a study of trends, always in projection towards our target. Numerous collaborative exchange points make it possible to quickly converge towards a functional concept.
The web design phase can begin. From the first page validated, its integration is launched.
Technical points are frequently organized with integrators to validate the viability of desired interactions, responsive behaviors, but also to gather other good ideas.
Here is an overview of the different modules that have been designed :
A Photoshop document of Digital Guidelines is created and enriched on a daily basis.
Interaction assets and some pictos have been included in a typography.
Here is a project as I like them, with creativity, responsiveness, many exchanges on different tables (design, design, ergonomics, interactions, integration). Not to mention a good dose of controlled pressure, but that’s when my neurons are at their peak.
Also the project group concerned, on a human scale, allowed to have a very reactive flow of creation-validation-production.
After the launching, the positive returns were numerous, the bet was won, a fluid and functional website, innovative and modern, what else ?